Month: March 2022

How Digital Experience Platforms Work with AI

Digital experience platforms (DXP) are software platforms used by businesses to create and manage digital experiences for their customers. DXPs allow enterprises to use AI to automate the design and delivery of customer experiences, increase efficiency, and improve customer satisfaction. As AI technologies continue to evolve, DXPs are increasingly incorporating AI capabilities into their offerings….

Moosend – new AI-driven marketing automation tool from Sitecore

Greek start-up Moosend was acquired by Sitecore in 2021. What are the main features offered by Moosend platform and why was it purchased by Sitecore? Sitecore Experience Platform supports email campaigns with Email Experience Manager module. Sitecore 8 introduced Engagement Plans, a feature which was totally redeveloped and extended in Sitecore 9 into Marketing Automation…